Atlanta Music Pros provides AV services for trade show exhibitors and show organizers throughout Metro Atlanta, including events at the Georgia World Congress Center, the Georgia International Convention Center, Gas South Convention Center and Cobb Galleria Centre. Trade show AV can include booth audio, large-format displays and LED, wireless microphones for demonstrations, in-booth presentation theaters, content playback and attract loops, on-floor video capture, and audio for keynote or session rooms.
A trade show floor is the most hostile audio environment in corporate AV. Every neighboring booth is making noise, the ceiling is high and hard, and your presenter is competing with the entire hall while trying not to annoy the exhibitor next door.
It is also the most schedule-constrained. Install windows are short and enforced, the show organizer has rules about almost everything, and there is no possibility of running late. Trade show AV is therefore as much a logistics service as a technical one.
Heard at your booth, not across the hall.
Visible on a bright, busy floor.
Booth presence at scale.
Presenters who can be heard.
A stage inside your booth.
Content out of the show.
For organizers and sponsors.
Nothing about exhibit hall audio behaves like a ballroom. Three facts drive every decision.
Ambient noise on an active show floor is high and constant, and it comes from every direction. The instinct is to turn up, which the booth next door then matches, and within an hour the aisle is an arms race nobody wins. The actual solution is coverage: speakers positioned close to where your visitors stand, at a level that reaches them and then stops.
Most show organizers publish sound level limits measured at the booth boundary, and most enforce them. That is a design constraint, not an obstacle — it pushes toward nearfield coverage and directional placement, which is the better approach on a show floor anyway. The limits should be checked in the exhibitor kit before anything is specified.
An exhibit hall during a show is one of the densest wireless environments a microphone will ever work in, with dozens of exhibitors running their own systems plus the venue’s. Frequency coordination matters more here than anywhere else, and a spare microphone matters more too.
Install and dismantle windows are short, published and enforced, with freight, marshaling yards, labor rules and drayage all in the path. In facilities with union labor requirements, who may install what is decided by the building and the show, not by the exhibitor. Venue policies, outside-vendor requirements, power, internet, loading access and production restrictions should be confirmed with the venue during pre-production. Many hotels, arenas and convention facilities maintain in-house AV departments, exclusive service providers, union labor rules, rigging approvals and outside-vendor fees, and those terms decide what any outside company can do in the room.
Every show publishes an exhibitor service kit. These are the items that change an AV plan, and the ones worth finding before you order anything.
| Item | Why it matters |
|---|---|
| Sound level limits | Determines speaker choice and placement; often measured at the booth line |
| Booth power order | AV needs its own circuit; power is ordered through the show and has a deadline and a price |
| Rigging and hanging rules | Decides whether anything can be suspended, and who is permitted to do it |
| Install and dismantle windows | Sets the entire labor plan; no flexibility once the show opens |
| Labor requirements | Some facilities and shows require designated labor for certain work |
| Freight and drayage | How equipment reaches the booth, and what that costs |
| Internet ordering | Wired connections are a separate paid order with its own deadline; hall wireless is unreliable |
| Booth height and sightline rules | Constrains display and LED placement and height |
An illustrative configuration for a booth running presentations on a schedule through a multi-day show. An example, not a past project or a price.
Order power early. An AV package with nowhere to plug in is the most common and most avoidable trade show failure, and it cannot be fixed on the floor.
Convention facilities and show organizers often designate in-house or official AV providers, and some restrict what outside companies may supply or install. That varies by facility and by individual show, and it is published in the exhibitor kit rather than being something we can state in advance on a web page.
Atlanta Music Pros provides some of this work directly and coordinates the rest through production partners we have vetted. Which parts fall where depends on the scale of the room, the date and what the venue allows, so the honest answer is that we build or coordinate a package around your venue, guest count and production requirements rather than publishing a fixed equipment list.
Atlanta Music Pros is an Atlanta-based company covering Metro Atlanta and North Georgia. We travel to the venue rather than operating suburban offices.
Yes, for exhibitors and show organizers at Atlanta convention facilities including the Georgia World Congress Center, Georgia International Convention Center, Gas South Convention Center and Cobb Galleria Centre. Booth AV typically covers audio, displays or LED, wireless microphones for demonstrations, content playback and on-floor capture. Show organizers sometimes restrict outside AV, so the exhibitor kit is the first thing to check.
Most show organizers publish a sound level limit, often measured at your booth boundary, and most enforce it. Rather than treating that as a limitation, it is worth designing to: speakers positioned close to where visitors actually stand, at a level that reaches them and then stops. That approach beats volume on a show floor anyway, because turning up only starts an arms race with the booth next door.
Yes, typically a headset so the presenter has both hands free for the product, with a handheld as backup. The important detail on a show floor is frequency coordination: an exhibit hall during a show is one of the densest wireless environments a microphone will ever operate in, with dozens of exhibitors running their own systems. A spare microphone is worth more here than anywhere else.
Almost certainly yes, and it is ordered through the show’s exhibitor services rather than from us. It has a deadline, a price, and advance rates that are meaningfully cheaper than on-site rates. An AV package with nowhere to plug in is the most common trade show failure and the least fixable one, so this is worth confirming before anything else in the plan.
Yes, where your booth space and the show’s rules allow. An in-booth theater typically means a compact PA sized for the seating area, a display or LED for slides, microphones for the presenter and any guests, and content collected and tested before day one. It works best when the AV plan and the booth build are coordinated rather than designed separately.
Yes. On-floor capture of demonstrations, presentations and interviews is a good use of a trade show, since you have product, staff and customers in one place. The technical challenge is audio: hall noise makes camera microphones useless, so usable footage needs a direct feed or dedicated microphones. That is worth planning for, because it is the difference between footage you can edit and footage you cannot.
It varies by facility and by individual show. Convention facilities and show organizers frequently designate in-house or official AV providers, and some restrict what an outside company may supply or install. The exhibitor service kit for your specific show is the authoritative source, and it is worth reading before ordering anything. We will work within whatever the rules are.
Before the advance order deadlines in the exhibitor kit, which are usually several weeks out and which affect power, internet, freight and labor pricing. Beyond cost, booking early means the AV plan can be coordinated with the booth build rather than fitted around a finished design. Late bookings on a show floor are constrained by install windows that cannot flex.
Send us the show, the facility, your booth size and number, and the exhibitor kit if you have it. The kit answers most of the technical questions before we get to equipment.